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Individual health insurance,
built around your budget.

Real plans and real monthly prices from a licensed agent.

Keep your doctors See any specialist Apply any month No lock-in

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First, how old are you?

This is how we match you to plans you're eligible for.

UnitedHealthcare Blue Cross Blue Shield Cigna Aetna

What actually sets your price

Carriers use details about you and the plan you choose to set the monthly price.

Your age

Age is one factor carriers use when setting a monthly price.

Your state

Plans and prices vary by state.

Who needs coverage

The price changes based on whether the plan covers one person or a family.

The deductible you pick

The deductible you choose affects how you share costs with the plan.

Marketplace enrollment timing

Comprehensive ACA marketplace plans are generally available only during the annual open enrollment period or a special enrollment period; visit healthcare.gov for details. Cancellation terms vary by carrier and plan.

Why people choose PPO plans

Skip the insurance jargon. Here's what a PPO actually gets you:

Keep the doctors you already have

Give the agent your doctors' names. They check that each one takes the plan before you enroll.

See a specialist without a referral

No gatekeeper, no permission slip. If you need a back doctor or a heart doctor, you book the visit.

Know your costs before you go

Many plans use flat copays for everyday visits, so you know the price walking in, not after the bill.

Coverage that travels with you

Broad nationwide networks work at home, across state lines, and when you move.

Plan details vary by carrier, plan, and state: a licensed agent can confirm what applies to you.

Missed open enrollment? You still have options.

Private PPO plans have no enrollment window.

Apply any month of the year
Coverage often starts the next day
Cancel anytime, no lock-in

When do you need coverage to start?

Already without coverage, or about to be? Ask what you may qualify for and which start dates may be available.

Coverage often starts the next day.

These private plans are medically underwritten: approval is not guaranteed, and how a plan treats pre-existing conditions varies. A licensed agent can tell you what you qualify for.

Comprehensive ACA marketplace plans are generally available only during the annual open enrollment period or a special enrollment period; visit healthcare.gov for details. Cancellation terms vary by carrier and plan.

Tell the agent when your coverage ends, or that it has already ended.

Talk to a licensed agent now(833) 350-6449

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From call to covered, minute by minute

When a plan fits, you can go from hello to enrolled in one call, in as little as 10-15 minutes.

  1. Minute 0

    Call and say what you need

    A licensed agent picks up. Lost coverage, missed a deadline, leaving a job: start wherever you are.

  2. Minute 1

    Answer a few quick questions

    Your age, zip, the doctors you want to keep, and a monthly budget that feels doable. About 3 minutes.

  3. Minute 4

    They search while you hold

    A short hold while they pull up the plans you qualify for.

  4. Minute 6

    Compare your options

    They walk you through real plans with real prices. They can check that your exact doctors are in network, by name.

  5. Minute 15

    Enroll before you hang up

    E-sign from a text link on your phone. Digital ID cards often arrive by email the same day, and coverage can start as soon as the next day.

Talk to a licensed agent now(833) 350-6449

Free · No obligation · Mon-Fri, 9 AM to 6 PM ET

Plans from top carriers

UnitedHealthcare Blue Cross Blue Shield Cigna Aetna
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U.S. states covered
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Availability varies by state and product; plans are not available in all states.

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Comparing plans costs nothing and you decide if you enroll.

Coverage is offered through licensed agents: SPARKM LLC with Champion Benefits Group, National Producer Number 20874871. View licensing details

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What is individual health insurance?

Individual health insurance is coverage you buy for yourself or your family instead of getting it through an employer. You choose the plan, you pay the premium, and the coverage belongs to you, so it does not end when a job does. It is sold through the government marketplace and directly by private insurance carriers.

That is the whole definition, and the word "individual" is the key: it describes who owns the plan, not how many people it covers. An individual plan can cover one person, a couple, or a whole household. What it is not is group insurance, the employer kind, where a company picks the options and pays part of the bill.

Millions of people carry individual coverage: self-employed workers and contractors, employees whose jobs do not offer insurance, part-timers, people between jobs, and people who retire before Medicare eligibility begins, at 65 for most people. If you are on this page because one of those describes you, the next two sections cover where to buy and how to choose.

How is it different from a job-based plan?

Three differences do most of the explaining. First, who pays: employers typically cover a large share of a group plan's premium, and with individual coverage the whole bill is yours, which is why the sticker price surprises people leaving a job. Second, who chooses: instead of the one or two options an employer picked, you choose the carrier, the network, and the deductible yourself, which is more work and more control. Third, who keeps it: a job-based plan typically ends when the job does, while an individual plan is yours through job changes, contract work, and everything in between.

None of this makes one kind better. If an employer offers you coverage and pays most of the premium, that is usually hard to beat. Individual coverage exists for everyone without that offer, and for people whose work life changes too often to keep re-qualifying for someone else's plan.

Where can you buy health insurance on your own?

There are two main routes, and they follow different rules.

The ACA marketplace at healthcare.gov, or your state's version of it, sells plans that accept every applicant regardless of health history and cover pre-existing conditions. Premium help is available for households that qualify based on income. The structural limit is timing: outside the annual open enrollment window, you generally need a qualifying life event, such as losing job-based coverage or moving, to enroll.

Private individual plans are sold directly by insurance carriers through licensed agents, outside the marketplace. Many use PPO networks, and generally healthy applicants can typically apply any month of the year. The structural limit here is medical underwriting: the carrier asks health questions, approval is not guaranteed, and pre-existing conditions are generally excluded or limited. Our private PPO page explains exactly how that works.

Neither route wins in general; each wins for a particular person. The next section gives you four questions that settle which one that is.

How do you choose between them?

Four questions settle most cases.

Your health history. If you have significant conditions that need covered treatment, the marketplace's guaranteed acceptance is built for you, and that is the honest answer. If you are generally healthy, both routes are open and the comparison is worth making.

Your income. Marketplace premium help is income-based. In a qualifying year it can change the math decisively; in a higher-income year it may not apply at all, which puts both routes at full price and makes the comparison about the plans themselves.

Your timing. Inside open enrollment, or within about 60 days of a qualifying life event, both doors are open. Outside those windows, private underwritten plans are typically the door that still opens this month.

Your doctors. If keeping specific doctors matters to you, the deciding detail is the plan's network, not the route you bought it through. PPO plans are the type most often chosen for network breadth, and any specific plan's network is a thing to verify by name before enrolling.

When can you enroll in individual coverage?

Marketplace plans enroll during the annual open enrollment period, which typically begins November 1, with exact dates that can change and vary by state, or during a special enrollment period after a qualifying life event. Current dates and rules are at healthcare.gov.

Private underwritten plans typically have no enrollment season: a healthy applicant can apply in any month, and approved coverage often starts within days. That flexibility is the main reason these plans exist, and the underwriting screen is its price of admission.

Individual health insurance FAQs

Can I buy health insurance on my own, without an employer?

Yes. No employer is required. You can enroll through the ACA marketplace during an enrollment window, or apply directly for a private individual plan through a licensed agent, which for healthy applicants is typically possible year-round. Both routes are how self-employed people, part-timers, and everyone without job-based coverage get insured.

How much does individual health insurance cost?

There is no honest single number, which is why this page does not print one. Premiums depend on your age, your state and county, how many people you are covering, the deductible level you choose, and on private plans, your health history. Marketplace prices also shift with income-based help. The only real answer is a quote against your own details, from healthcare.gov for marketplace plans or from a licensed agent for private ones.

What is the difference between an individual plan and a family plan?

They are the same kind of coverage; a family plan simply covers more than one person under one policy. Costs scale with the number of people covered, and plans handle deductibles differently, with per-person and whole-family amounts. On medically underwritten plans, each covered person typically answers health questions.

I am between jobs. What should I check first?

Start with the clock: losing job-based coverage generally opens a special enrollment period of about 60 days for marketplace plans, and a COBRA election window for continuing your old plan. Compare three numbers before those windows close: COBRA's full premium, a marketplace quote with any income-based help, and, if you are generally healthy, a private plan quote. Our self-employed page walks through that comparison in detail.

Is individual health insurance the same thing as marketplace insurance?

Not quite. Marketplace plans are one kind of individual coverage, the kind sold through healthcare.gov. Private plans sold directly by carriers are the other kind. "Individual" covers both; the marketplace is a place to buy it, not the product itself.

Do individual plans cover pre-existing conditions?

Marketplace plans do: acceptance and coverage do not depend on health history. Private underwritten plans generally do not cover pre-existing conditions the same way; they can exclude or limit them, and applicants can be declined. If covering an existing condition is the point of buying insurance, the marketplace is the honest recommendation.

About this service

This page connects you with licensed insurance agents; calls are answered by licensed insurance agencies, not by this website's operator. You can review licensing details and the companies involved at any time. Comparing plans is free and carries no obligation.

Last reviewed: August 2026

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